Strategic Communications 101

  • Author: Marianna Naum
  • Level: Beginner
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English
Course overview
Strategic Communications 101 is an introductory course designed to help participants understand how purposeful, audience-centered communication supports organizational success. Learn how to align messaging with business goals, strengthen reputation, build trust, and engage stakeholders effectively. Gain practical tools to craft clear messages, choose the right channels, and measure communication impact with confidence.
  • Course Length: ~30 minutes

Course Highlights

This course explores how organizations can use purposeful, consistent, and audience-centered communication to strengthen reputation, build trust, and align stakeholders with organizational goals.

Strategy to Impact

Align communications with business priorities and measurable goals.

Trust & Reputation

Build credibility through clear, consistent, audience-focused messaging.

Audience Intelligence

Reach the right stakeholders with the right message at the right time.

Data Driven Results

Use metrics and feedback to improve communication performance.

Real World Readiness

Learn proven tools from modern communications campaigns and crises.

Real Examples

Case studies from real world organizations 

Marianna Naum

Public Health & Food Policy Communications Leader | Former FDA Director | Strategic Communications & Public Affairs Executive
ABOUT Marianna
Marianna Naum is a strategic communications and policy leader with 15+ years of experience helping organizations translate complex science, policy, and mission priorities into clear strategies that build trust and deliver results. A former Communications Director at the U.S. Food and Drug Administration and Founder of Science Table Communications, she partners with executives and mission-driven organizations to strengthen visibility, manage risk, engage stakeholders, and turn complex issues into compelling narratives that drive action.